03Azazel Beauty
Beauty
Color for the eyes, the lips and the skin. Our first formula was for the eyes.
We still make the first formula.
It was a dark mineral powder, milled fine and worn along the lash line. Azazel Beauty still makes it from the same mineral, and it is still our best seller.
The company now formulates color for the eyes, the lips, the cheeks and the hair, and it sells in more markets than any other company in the group. People will give up almost anything before they give up how they look, so this is the company that grows in a bad year.
What we make
Three lines, one signature red.
- 01
Kohl
Our first product. A soft black for the waterline and the lash line, milled from the mineral we have always used.
- 02
Lid color
Liner, lid color and brow, formulated to stay exactly where it was put.
- 03
Tinctures
Coloring tinctures for the lips, the cheeks and the hair, made from pigment we refine ourselves. The signature red has not changed in a very long time.
Our view
Being looked at is a need, and we supply it.
Color is the smallest luxury most people can afford, and the last one they give up.
At a glance
- Founded
- With a single formula for the eyes
- Range
- Hundreds of shades, one signature red
- Formulation
- In-house, from raw pigment to finished pan
- Reach
- More markets than any other company in the group